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Media Literacy: No Longer the Shrinking Violet of European Audiovisual Media Regulation?

Category: News
Created on Tuesday, 19 November 2013 15:29

Media literacy is very much in the ascendant in European regulatory and policy-making circles at the moment. For instance, the European Commission is due to formally report – for the first time – on media literacy levels in all European Union (EU) member states by the end of 2011. The report, provided for by Article 33 of the EU’s Audiovisual Media Services Directive, is being awaited with much anticipation.

The title of this article1 poses the central question it will address: in light of relevant recent regulatory and policy developments, can it now be argued that media literacy has lost its shrinkingviolet status in the regulatory framework governing the European audiovisual media sector?

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